Designing a DIY website for your business never been so easy. Most small business owners design and develop their own websites or get their websites developed by someone they know in their social circle. DIY websites has advantages like being affordable. Although, small mistakes can be costly and cause low business visibility in Google SERP. It is possible that you are losing hundreds of thousands of dollars to your competitors every year when just saving a dime by designing your own website.
Since it is already very hard to compete with all other businesses in your area, there is almost no room for errors. Let’s tackle down what are the most common mistakes inexperienced web design venturers do!
1-Not adding an appropriate title and description meta tag for every page
It is common for people to skip title and description tags on their websites. Since they aren’t visible in the front end of the website, they are very easy to ignore. When the meta description and the title tags are missing or set up incorrectly, it negatively affects the visibility of your business. The title tags for every page should be ideally between 50 – 60 characters. This will allow your title to fit the search result page perfectly and it will give your business a professional look in the search results. You should also add a description for every page twice as long as your title tag. Your meta description tag should be ideally around 120 – 150 characters. Let’s explain how to add the title and the description tags to your website.
The title tag is the easy one it will just be:
<title>Your 50 – 60 characters Page Title Goes Here</title>
The description tag is easy to add as well:
<meta name="description" content="Your 120 – 150 characters description Goes Here">
2-Not adding Open Graph social media tags
Let’s say someone who has visited your website wanted to share your business website on their Facebook page. If you don’t specifically mark the appropriate parts of your website with Open Graph codes, this will discourage your visitors to share your website on social media due to poor representation. Most importantly this will cause low CTR (Click-through rate) which means losing potential business opportunities. You shouldn’t take this risk and just take a few more minutes and add all your appropriate Open Graph codes to head part of your web page.
Here are the Open Graph codes you need to add to your web page.
<meta property=”og:title” content=”Your Page Title will go here” />
<meta property=”og:description” content=”Your page description will go here.” />
<meta property=”og:url” content=”yourwebsite.com" />
<meta property=”og:image” content=”yourwebsite.com/your-preffered-image.jpg"/>
3-Not testing your website on different devices and different browsers.
Your website should be tested on desktop computers, Android phones and on an iPhone. This will guarantee the desired representation of your website. There is a very easy way to test your website on all the devices listed above! Of course, you don’t have to own all the devices. You can just press F12 on Google Chrome and pick the little phone/tablet sign from the top left corner. This will allow you to pick a device and see a preview.
You should be also testing your website on different browsers. We are observing differences with different browsers on every website we design. Don’t let your hard work to be wasted, check your website with Internet Explorer, Safari, Firefox, and Google Chrome every time you design a website.
4-Not adding enough informative content
We encounter hundreds of gorgeous websites with 0 daily traffic. There might be a lot of reasons behind not having any traffic on your website. Although, the most common reason for having low traffic or not having enough visitors to generate revenue could be the lack of informative content. We usually spend hours to explain to our clients why creating content for your website is definitely the foundation of digital presence. Creating digital content has many benefits besides SEO.
3 main benefits of creating informative original content.
1-Your website gains more authority and reliability on the web by users and by the eyes of Google.
2-Your website starts receiving more Google impressions and eventually clicks.
3-Good content helps you generate quality free organic backlinks.
5-Placing heavy JS applications on every page