What an SEO professional will do for your business?
Ranking higher in desired search queries is something that every business dreams of, including us! In this article, we will explain to you what your SEO professional will do for your organization. We will also give you several great tips to increase the work efficiency of your SEO professional.
Successful SEO is a combination of doing many things correctly for a long period. In this marathon like journey, you will want to work with an honest web solutions company that will want to help you be the number one source for your desired search queries. However, finding an honest SEO company is challenging for various reasons:
It requires a certain amount of knowledge to track what your SEO expert does for your website in the back-end.
Most of the work that is being done by your SEO expert won’t be noticeable to you and your customers. This makes it hard to know whether your SEO expert is doing a good job. Although, there are different ways to keep track of your SEO progress.
The Most effective and the free way to track your progress is through Google Webmasters, also known as Google Search Console. While the Google Webmasters tool won’t give you complete peace of mind, you will still get an idea about the new search keywords that your website ranks for and your average position for the search queries.
There isn’t only one straightforward way to optimize a website for search engines.
Be suspicious if an SEO company guarantees you the first page within a week. To make sure they will treat your business with respect and dignity, always ask questions about the process.
Always work with your local web solutions company rather than an unknown company with a weird name in a foreign country. Search engine optimization is not something that anyone can do in a day or two. The right way to get people to your website through search results is providing them what they are looking for and gaining their trust through established well written content. To do this, you will want to sit down with your SEO expert and come up with a great business strategy that will work for you and your clients.
What do you need to put on your website to rank better in Google and Bing search results?
As a business owner, you have the best knowledge about which keywords you want your website to rank for.
Let’s say you are a web designer in Knoxville, TN. In the Google search results, you will probably want to rank for “Knoxville web designer.” If that is the case, you will want to write helpful articles about web design. For example, “tips and tricks about hiring a web designer,” or perhaps “what it takes to design a good website,” or “how many hours it usually takes to design a decent website.”
If you produce quality content about related subjects to your field, you will see great improvements in the number of people visiting your business website. You should always use anchor links in your articles to encourage your visitors check out your products. The anchor links that are placed in the articles will also increase the value of the other pages presented on your website.
Your organization’s web pages all should be connected to each other as much as possible for lower bounce rate and higher page/session rate.
You can get all these statics through Google Analytics. If you’ve never used Google Analytics before you should ask your web solutions company for a free tutorial.
You want your web designer or search engine optimization expert to check on your articles before you publish them. The professional optimized articles can reach more people by organic search.
Every article written by you must have certain tags and components to rank higher in the Google search results:
- You should write the name of your article in h1 tags.
- All articles must have a decent length to have a high reputation by the eyes of Google bots.
- You should include the proper meta tags to your articles.
- You should include your structured data tags. (Then check them with Google structured data testing tools)
- You should include your social media tags so that when people share your article, all the details will pop up automatically without those sharing it manually needing to take extra steps.
- Make sure your website is malware free.
- Your website loading speed must cut edge to compete with other website owners.
- Your website must be accessible for people who have color blindless and blindness. You can do this by adding label tags to your form inputs and buttons.
Now let’s get to the point! What an experienced SEO professional would do for your company website:
He or she will make sure all your proper tags are in place.
As we have mentioned before, there are tags on the back-end of your website that describes what your website is about. These tags can help search engine robots to have a better understanding about what you try to carry out with the content you have on your website.
Meta tags also help your visitors to have a better surfing experience. You don’t want your visitors to be looking for your contact page for minutes then get bored and leave your website. You should use all the required meta tags and fill them out strategically. This will save your visitors plenty of time. No one wants to look for the pages they want to visit for minutes. The Internet is fast and people want to find the pages they want in a matter of seconds. This means that search engine optimization doesn’t just help you and your business to gain a competitive edge, but it also helps millions of people surfing through the web.
One of the most basic meta tags is called “description”. There are certain rules to follow even with the description tag. You don’t want to stuff keywords in the description tag, it is more preferable to write the short summary of the page that you are working on.
You shouldn’t use the content on your website in the description tag. You should write a separate short description up to 150 characters for the best results. There are different requirements for different SEO tags. Follow the instructions that given to you by your SEO professional.
He or she will get your website to load faster for all the modern devices.
Web developing has been changed so much in recent years. Most websites might still look the same in the front end but things are different in the back end.
Your SEO expert will make sure your website will be compatible with the mobile devices and the tablets so your website can load just in a matter of milliseconds and your website can appear correctly in all the devices available in the market.
Although, most SEO experts might not want to spend their precious work hours to optimize your website for all the screen resolutions. You might want to ask help of a web designer who is an expert at optimizing websites.
If you are already working with a web solutions company, they would very likely optimize your website for your convience.
The loading speed of your website is very important for reaching lower bounce rates and better search engine optimization. Google encourages business owners to speed up their website by providing them great tools to measure the speed of their website.
You can see the example of that with Google Chrome’s light house. If you press F12 on Google Chrome and check out the light house section, you can run a test on your website. This test will allow you to have an idea about what is wrong with your website and the things you can improve. You can also get great stats about your website speed.
He or she will encourage you to create more content for your business website.
High quality content on a website is the number one indicator for a good reputation and high authority.
You can’t put the name of your company and the phone number on your website and expect as many clients as your competitors who are writing useful and educating articles about their fields.
Your SEO expert is likely to encourage you to create educating content for your website. When you create content for your website, please follow the tips below to get more exposure:
- Each article you write must be well written with a professional language and make good points.
- The articles must educate and can’t contain ads or sale pitches. (If you want to advertise your business in the articles you write, you can always use links to direct to the related product or the service page)
- The articles should be at least 300 words. (Longer articles more likely to rank better in search results)
- Focus on the quality of the articles and stop worrying about keyword density!
- The articles should be easy to read without repeating and sticky sentences.
He or she will make analyze the keywords you are already ranking for and change or remove the under-performing pages.
Analyzing your website traffic to figure out which keywords generates the most organic traffic is one of the most important things your SEO expert can do for you. After fixing all the common errors, it is very critical to find the strengths and the weaknesses of your website. Good ranking pages could be improved, and under-performing pages could be removed. Deleting pages could improve your search ranking. You shouldn’t just remove the pages on your website. Please ask for advice to your SEO expert.
He or she will gain back links through social media and credible websites related to your business.
Back-links are one of the things that determine the credibility of your business website.
Unfortunately, some SEO companies abuse this feature by generating thousands of back links in matter of minutes. Generating too many back links in a short period could hurt your business.
If an SEO company promises you the number one place in numerous organic search queries, always be mindful and consider finding a different search engine optimization company.