What matters most when buying a real estate website?

We always come across real estate agents asking and needing a new website for their business. A professional, well optimized real estate agent website can be a game changer for anyone who is just starting up their real estate career or has already established a name in their area.

Developing a professional website for your real estate business is one of the most effective and the inexpensive ways to reach more potential clients. Therefore, choosing the best web designer for your business is extremely important for a successful future of your career and maintaining a decent lifestyle of your own.

There are various of key points when it comes to a successful, high performing website. We will try to point out some of them in this article.

1- Visibility

Of course, number one is visibility! This probably isn't hard to guess for anyone who is using internet on a daily basis. Being visible to users who are in need of a real estate agent and searching for a real estate agent in your area is one of the most important aspects of a successful website. When people search for a real estate agent in your area, your website should at least be on the second page of the Google search results in order to get attention. In order for this to happen, you and your web designer need to work closely and understand what you expect from each other.

2- Content and Design

Your website should represent you! You should write and prepare most of the content on your website with your web designer so it will reflect you and your views. You should also play an active role during the front end design of your website so your customers can get a sense of you and way you work.

3- Accessibility

Your customers must be able to easily get in touch with you through your website. It is almost 2019 and not everyone likes to dial numbers. In fact, a simple contact form on every property listing is a lot more effective then just putting your name and your number on the page. So make sure you customers can easily get in touch with you.

4- Trustworthiness

Sense of credibility is one of the most important parts of your digital marketing strategy. You should be focusing on the number of people who gets in touch with you through your website -- not the number of people who visit your website.

5- Simple Use

Your website needs to be simple and easy to use. Even though most web designers will pitch you heavy websites that contain sliding images, you should stick with simple design. Simple designs ensure to deliver your message to the visitor.

If you want to discuss this subject further, get in touch with us!

Prismo Web Solutions is located in Knoxville, TN. We would be happy to represent all Real Estate agents nationwide. This article is brought to you by Baris Sener.